Longevity, growth, execution and retention. These are just some of the facets a legal CMO has to manage. 

In this episode of the CMO Series, we explore the various dimensions of the job of a CMO. Eugene McCormick is lucky to be joined by Jeanne Hammerstrom, CMO at Benesch to discuss the key challenges facing legal CMOs today and how she’s built a successful team that has stood the test of time.

Eugene and Jeanne cover:

• How Jeanne came to be in Cleveland and the steps along the road to CMO at Benesch


• The secret to longevity in senior legal marketing roles


• The value of longevity and what success looks like


• The "sales mentality" approach within the firm and what that looks like in practice


• How to build a support infrastructure for high performers and that impact on new recruits


• How to structure a small team for success


• The key to retaining top talent that the firm needs


• Advice for senior legal marketers