#139: Naming “The Baconator”, Getting Trapped Under A Boat While Whitewater Rafting In Zimbabwe, & How YOU Can Create Brand Names With Buzz… w/ Alexandra Watkins
Key Takeaways:
1:14 - Introducing Alexandra Watkins
6:33 - How whitewater rafting on the "Meat Grinder" emphasized the importance of powerful names
13:47 - How Alexandra's extremely imaginative mother talking about "the creative process being an idea orgy" informed her creativity
17:50 - Why proper naming is important
22:36 - Epic branding mistakes other companies have made with their names
24:57 - Important naming nuances to consider
33:09 - Alexandra's SMILE and SCRATCH frameworks for creating brand names that stick
36:25 - How to put emotion in naming or renaming anything
43:57 - Planning your name with growth in mind
48:44 - Why the phrase "Clear is better than clever" isn't accurate & how you can have both
52:32 - Alexandra talks about her brainstorming process
1:01:18 - What brings Alexandra happiness?
6:33 - How whitewater rafting on the "Meat Grinder" emphasized the importance of powerful names
13:47 - How Alexandra's extremely imaginative mother talking about "the creative process being an idea orgy" informed her creativity
17:50 - Why proper naming is important
22:36 - Epic branding mistakes other companies have made with their names
24:57 - Important naming nuances to consider
33:09 - Alexandra's SMILE and SCRATCH frameworks for creating brand names that stick
36:25 - How to put emotion in naming or renaming anything
43:57 - Planning your name with growth in mind
48:44 - Why the phrase "Clear is better than clever" isn't accurate & how you can have both
52:32 - Alexandra talks about her brainstorming process
1:01:18 - What brings Alexandra happiness?
Resources:
Hello My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins - https://www.amazon.com/Hello-My-Name-Awesome-Create/dp/B07WSN73YY
Contagious: Why Things Catch On by Jonah Berger - https://www.amazon.com/Contagious-Things-Catch-Jonah-Berger/dp/1451686587
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