The metaverse is already here — and it’s full of Pokemon, says Niantic CEO John Hanke
John Hanke is the CEO of Niantic, a company that makes the wildly popular Pokemon Go mobile game in partnership with Nintendo and the Pokémon company. Pokemon Go, and its predecessor Ingress, are now the largest and most successful augmented reality games in the industry, which means John has long been at the forefront of what we’ve all started calling the metaverse—digital worlds that interact with the real world. Lots of companies are chasing metaverse hype but John’s been at it for a while, and I wanted to talk about the reality instead of the hype. We also coin the phrase “marketplace of realities.” It’s a ride.
Links:
Microsoft is supplying 120,000 HoloLens-based headsets to the US Army
Snap’s first AR Spectacles are an ambitious, impractical start
Facebook just revealed its new name: Meta
There will never be another Pokémon Go
Pokémon Go is still incredibly relevant
Harry Potter: Wizards Unite is shutting down next year
Springboard: the secret history of the first real smartphone is out now
The best thing to do in VR is work out
Pokémon Go creator Niantic is working on AR glasses with Qualcomm
Transcript:
https://www.theverge.com/e/22596531
Credits:
Decoder is a production of The Verge, and part of the Vox Media Podcast Network.
Today’s episode was produced by Creighton DeSimone, and Jackie McDermott with research by Liz Lian and it was edited by Callie Wright.
The Decoder music is by Breakmaster Cylinder. Our Sr Audio Director is Andru Marino and our Executive Producer is Eleanor Donovan.
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