Imagine being responsible for designing one of the world's most famous online branding...and being paid less than five bucks for the privilege! Our guest did exactly that... and she'd do it again tomorrow! Meet, Yiying, the designer of Twitter's Fail Whale... Yiying was a delight to have on the show where she shares:

The story behind that famous design;
The critical elements to writing that perfect creative brief;
The importance of visual branding;
How much you should pay for a logo;
Her dream to redesign the Google logo...In fact, she's already done it!

So, grab a cuppa and a note pad... and strap in in for another ripping episode of Small Business Big Marketing.

Links discussed in this show:

Yiying's website
The Small Business Big Marketing Intensive
Join us on Facebook

Meet Yiying, The Twitter Fail Whale Designer (PDF Transcription)

 
Episode Transcription

SBBM #23 – Meet Yiying, The Twitter Fail Whale Designer

Ms Evancich:  This is the Small Business Big Marketing show with Tim Reid and Luke Moulton.  This show is lovingly put together for small business owners by small business owners to get practical ideas about attracting more customers more often.  So, if you're serious about building your business strap in for the ride.  Now, here's your hosts, Tim and Luke.

Tim:  Lukey, Lukey, Lukey.  What is that sound I hear?

Luke:  Well that's right.  That's right, Timbo, I have had a lovely gorgeous daughter about a week and a half ago.

Tim:  Probably you haven't.  Your wife might have.

Luke:  Yes, well she did do all the hard work.

Tim:  Yep, correct.  Correct.  Congratulations, mate.

Luke:  Thanks, mate.

Tim:  Gee, noisy child, hey, all that crying ...

Luke:  No, she's ...

Tim:  ... just quiet it down a bit.

Luke:  She's been an absolute angel so far.

Tim:  Has she?

Luke:  Yeah.

Tim:  Has she?  A marketer to be, do you think?  Has she got the glint in her eye?

Luke:  Yeah, look, she's not talking yet so it's a little too early to tell.

Tim:  Yeah, it is hard, yeah.  But often you can tell, a bit of gut ... gut instinct.

Luke:  Yeah.

Tim:  Gut feel, you know, like ...

Luke:  Yeah.

Tim:  ... look at her and go, yep, cut out ... cut out for marketing, hey.

Luke:  I think we'll have to wait and see on that one, Timbo, but ...

Tim:  Is she wearing the big brands?  I mean, you've got ... I know you've got a ... what's the stroller you've got?

Luke:  Oh, I can't remember the brand.

Tim:  Yeah, a McLaren.

Luke:  But I tell you what ...

Tim:  McLaren.

Luke:  ... it's got more bells and whistles than my car that pram.

Tim:  Mate, that ... that stroller would win a Formula 1 race.

Luke:  Yep, yep.  No, she's currently wearing Bonds.

Tim:  Oh, yep.

Luke:  Good Australian brand.

Tim:  Yeah, yeah, good.

Luke:  Taken overseas now and made in China.  But anyway.

Tim:  Okay, okay, that's fairly ...

Luke:  (1:28).

Tim:  Fairly intellectual of you to start the show.  Hey, listeners, congratulations to Lukey and his lovely wife Kim and welcome to the world little baby Isabella.

Luke:  Isabella.

Tim:  Great name.

Luke:  Thank you very much.

Tim:  Great name.  So it's ... it's just lovely to have an additional part to the Small Business Big Marketing family.  Is she on Twitter yet?

Luke:  No.

Tim:  Or LinkedIn?

Luke:  No.  I'd better go and register all her social media and give it to her as her week two birthday present.

Tim:  Yeah, yeah.

Luke:  Yes.

Tim:  I must get ... I must get LinkedIn with her.  And people of that age, what is she, a week and a half, what social media are they into, is it ...

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