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Today, I’m honored to introduce you to Brandon Young and Blayne Smith—co-authors of the impactful book “Perseverance is Greater than Endurance: Lead with Resilience. Grow through Adversity. Win Together.” 

What do Brandon, a former US Army Ranger, and Blayne, a former Green Beret, know about leadership? Quite a bit. Their experiences in high-pressure environments have shaped a practical, values-based leadership philosophy that’s both insightful and relevant.

When I received this book, I immediately read it from cover to cover and have even begun re-reading it. And I did something I don't typically do: I highlighted the heck out of it, I scribbled in the margins, I dog-eared pages, all the things.  It was too good not to! The parallels to nursing really resonated with me, as their insights about leadership apply equally whether you’re in a war zone, a corporate meeting, or on a busy hospital floor. 

Brandon and Blayne are the driving forces behind Applied Leadership Partners, and they’ve formed strategic partnerships with major companies like Nike, Walmart, Starbucks, Microsoft, and Amazon. They emphasize the importance of adopting impactful leadership practices to create strong, cohesive teams. And if anyone belongs here, they do. As I told Brandon and Blayne, their credibility got them in the room, and their humility keeps them in the space. 

On top of their achievements, they also host the Applied Leadership Podcast, which I genuinely enjoy. The format is refreshing: two friends, one question, half an hour, zero script. Their conversations are not only thoughtful but also sprinkled with fun, addressing topics about life, business, and leadership. Nurse or not, you need to hear Brandon and Blayne’s powerful messages delivered with experience, humor, and humility.

In the five-minute snippet: You’ll get to see just how well they know each other—it’s a fun take on the Newlywed Game! 

For Brandon and Blayne's bios, visit my website (link below).

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Thanks for listening!