On this episode Dave talks about his recent experience signing up for the Apple credit card. He noticed some techniques about be process and wants to share with you how it could be important to your relationship with your customers. Here are some things he talks about on this episode: Apple knows their customer avatar well and their products reflect that People care about your packaging; represent yourself with style If you can increase the emotional excitement of their purchase, it strengthens your bond with the customer So listen in to hear how you should present your physical products to your customers to strengthen your bond so they will keep coming back for more!