881: Fame is often perceived as a pathway to wealth, popularity, and happiness, but its reality is more nuanced than commonly thought. In this episode of Technovation, Peter High hosts Harvard Professor and author Cass Sunstein to discuss his latest book, ‘How to Become Famous: Lost Einsteins, Forgotten Superstars, and How the Beatles Came to Be.’ Throughout their conversation, Cass explores his method of selecting long-term projects and the creative journey of developing ideas with modest claims to originality into compelling books. He shares insights from his research, including stories of the Beatles’ rise to fame, Taylor Swift and Beyoncé as contemporary examples of fame’s mechanisms, and the lessons from unrecognized talent. Cass also reflects on The Music Lab Experiment, his tenure at the University of Chicago, and his broader career.