When opening a new property, securing those initial bookings can be challenging, especially when competing against established properties. Susana Ramírez Horta, Vice President of Sales and Marketing for Tafer Hotels & Resorts, shares how she leverages Expedia Group's tools to increase visibility for both new and established properties. Susana explains that as Tafer prepares to open a new property, they use Expedia Group's pay-per-stay Accelerator tool to ensure it appears at the top of search results for travelers. She and her team started using Accelerator when they were struggling to stand out in the crowded Cancun market and have since seen impressive ROI, including enhanced visibility in search results. Tune in to learn how you can use Accelerator and other Expedia Group tools to get more eyes on your bookings. 

To learn more visit: https://partner.expediagroup.com/en-us/resources/blog/hotel-marketing-accelerator-tool

Powering Travel is produced by Expedia Group in association with Quill.