23. From Clicks to Customers: Mastering E-Commerce Payments with Dror Birzon
https://youtu.be/mi9zJgZT9Aw
In this conversation, Dror Birzon, a payments expert from BlueSnap, discusses the challenges and opportunities in the payment industry. He highlights the importance of converting users into buyers and the role of AI in payment workflows.
Dror also emphasizes the need for localization in international expansion and the significance of alternative payment methods. He explores the growing trend of social commerce and the impact of shoppable videos.
Additionally, we've discussed the integration of online and offline commerce and the future of e-commerce and payment methods.
Takeaways
- AI is being used in payment workflows to personalize user experiences, prevent fraud, and improve conversion rates.
- Localization is crucial for international expansion, including using local payment methods, languages, and currencies.
- Alternative payment methods, such as buy now, pay later (BNPL), are gaining popularity and can increase conversion rates, especially for high-ticket items.
- Social commerce and shoppable videos are emerging trends that provide additional storefronts and enhance the user experience.
- The integration of online and offline commerce, as well as the utilization of local acquiring, can optimize payment structures and improve success rates.
Chapters
00:00 Introduction to BlueSnap
02:00 Passion for the Payment Industry
02:51 Changes in the Payment Industry
03:42 AI in Payment Workflows
04:02 AI Use Cases in BlueSnap
06:12 Fraud Prevention with AI
08:42 Challenges in Payment Structure
09:33 Converting Users into Buyers
10:27 Localization for International Expansion
12:25 Alternative Payment Methods
13:25 Localization of Payment Factors
15:27 Localization for a Complete Solution
18:18 Buy Now, Pay Later (BNPL)
20:18 Social Commerce and Shoppable Videos
24:15 Merging Online and Offline Commerce
25:27 Video as a Conversion Tool
27:10 Future of E-commerce and Payment Methods
28:20 Utilizing Local Acquiring
Dror's LinkedIn profile: https://www.linkedin.com/in/dror-birzon-7817a53
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