How do you stand out from the competition in the crowded coaching space? Learn how deep self-inquiry and authentic messaging can set you apart and attract the clients you truly want, even if sales and marketing aren't your strong suits. Annie Petche, a career and fulfillment coach, emphasizes the impact self-inquiry has on getting your messaging on the right path. And Melanie Benson, coach and podcast host, discusses moving from a corporate job to coaching and how she struggled early on without marketing knowledge and being repulsed by the idea of having to sell herself.