E11: Turning Your Brand Story into Your #1 Business Strategy with Ché Elizaga Castro
Ché Elizaga Castro is the Founder of Come Alive Co. As a Conversion Copywriter and Strategy Consultant for over a decade, she’s nurtured memorable stories for brands across the globe. Today, her purpose is to help women feel known, seen, and worthy of their wildest ideas.
We both believe your brand story is your number one tool to rally people around your big vision. And it’s building a community (over settling into conditioned competition) that helps us create social impact.
“It’s that trading of, ‘I believe in you, you believe in me.’ There’s so much power when we lift each other up. You never know when your opportunity is just waiting for you because you did it for others.”
“As entrepreneurs, we're dreamers. We have to get out there and think up the biggest dreams to change the world for good. I think it's really important to hear each other out, listen, and to call out the goal that we see in one another because there are so many things that get in the way of us bringing a dream to life.” - Ché Elizaga Castro
To read a full transcript of the episode, visit: LUMOS MARKETING
We discussed:
[03:00] Ché’s story of coming alive through brand storytelling
[09:30] Why Ché niched into brand strategy
[12:40] Unlearning societal messages about visibility
[18:12] The storytelling birth process
[26:55] Community over competition mentality
[36:05] Che’s big dreamy vision for the world
Resources from this episode:
Connect with Ché :
Website: Come Alive
LinkedIn: Ché Elizaga Castro
Instagram: @comealive.co
Twitter: CheElizaga
Demystify LinkedIn and Thought Leadership with Tania
The people who can make your social impact dreams come true are on LinkedIn. They’ve probably even connected with you already! Our LinkedIn VIP Day is a 1:1 intensive for purpose-driven women who are ready to take their place as the trusted, go-to voice in their niche.
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Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co
Produced by Ideablossoms