Doing sales better is perhaps the most direct route to making more revenue, so it should be a priority for every business. B2B sales is often very complex, with a mix of emails and video calls and prospects interacting with your website and social content. And you often have multiple people making decisions about a purchase. All this generates a massive data—or, more accurately, a mess of data—which very few sales teams manage to harness effectively. How can sales teams can make use of data, software, and AI to clean up this mess, work more effectively, and most of all, crush those quarterly targets? Ellie Fields is the Chief Product and Engineering Officer at Salesloft leading Product Management, Engineering, and Design. Ellie previously led development teams at Tableau responsible for product strategy and engineering for collaboration and mobile portfolio. Ellie also launched and led Tableau Public.In the episode Richie and Ellie explore the digital transformation of sales, how sales technology helps buyers and sellers, metrics for sales success, activity vs outcome metrics, predictive forecasting, AI, customizing sales processes, revenue orchestration, how data impacts sales and management, future trends in sales, and much more. Links Mentioned in the Show:SalesloftConnect with EllieForrester ResearchCourse - Understanding the EU AI ActRelated Episode: Data & AI at Tesco with Venkat Raghavan, Director of Analytics and Science at TescoRewatch sessions from RADAR: AI EditionNew to DataCamp?Learn on the go using the DataCamp mobile appEmpower your business with world-class data and AI skills with DataCamp for business