What are the pros and cons when working with a big IP? What are the common challenges and pitfalls when working with an IP holder? And most importantly, how to avoid those pitfalls while reaping all the benefits that an IP provides. In this episode, I'm joined by Joseph Kim (SVP Games and Digital Platforms @ NBC Universal), who will answer the questions above and help you to navigate the promising yet challenging waters of big IPs. Hope you enjoy the podcast! Stay in touch with me, your host, and Joseph Kim: @jokim1 joe.kim@nbcuni.com @deconfun @m_katkoff