Investment Officer's Mike Gordon speaks to Nasir Zubairi, CEO of the Luxembourg House of Financial Technology.Related article: https://www.investmentofficer.lu/en/news/podcast-sceptic-guides-luxembourgs-fintech-promoterZubairi has surprised some by bringing a sceptical eye to claims made for the latest and greatest technology. Speaking at a recent financial technology conference – the Finverse Forum that focussed on cutting edge issues such as Non-Fungible Tokens (NFTs) and the multiverse – he allowed as to how “we’re being sold on innovation by a bunch of firms that have a lot of money to spend on marketing.”Luxembourg’s financial centre has shown itself willing to try anything to maintain its market leading position. One of the key ways it does this is by taking advantage of any new technology that might make a difference to the bottom line – cutting costs, expanding the client base, meeting client needs or developing new products and being open to further innovation. One of the key levers to advance this cause is the organisation Zubairi represents, best known as the LHoFT, which was set up in 2016 as a public-private sector initiative to help financial firms adopt and push further with digitalisation. Investment Officer is an editorially independent media platform in the Benelux countries providing industry news and insights to investment professionals working for asset owners, asset managers and asset servicing companies. The Netherlands: http://www.investmentofficer.nlBelgium: http://www.investmentofficer.beLuxembourg: http://www.investmentofficer.lu