Storification - How can you use books as part of your PR plan? Author, contributor or subject?
Storify - in our 5 stage methodology I begin with the power of stories, and the importance of them. As Park Howell said in his podcast this week, even the dollar bill is a story…everyone believes in the essential promise of payment when holding this piece of paper.
In this podcast, I share about how companies and entrepreneurs can get in and amongst the 250,000 business book titles on sale. Apparently achieving publishing success is 5% writing a good book and 95% marketing.
But for PR, publishing a book isn't with the goal of making money but rather of creating awareness of the company, it's working practices, it's leaders in a way that builds authority.
Listen to some of the tools which I mention for writing a book, including transcription service otter.ai, but also other ways to participate in publishing long-form content.
I share how Professor WLG James, my father, published "Fiction for the Working Man" in 1963 and is still a sought after authority on literature from the 1830-1850 period today.
There are many side benefits to publishing, including learning about new trends, technologies and reaching out to people who otherwise would not find a connection.
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Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.
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