In this joyful episode, Amy Graves shares her personal journey of developing food allergies later in life and how it inspired her to create Hidden Consumers Consulting. She discusses the often overlooked connection between lab created ingredients and brain health, explaining how nutrient poor, calorie dense additives can negatively affect both body and mind. Backed by peer reviewed research, Amy reveals why food companies need to rethink their ingredients and marketing strategies if they want to connect with the powerful, expanding market of health conscious consumers. This conversation shines a light on the intersection of food, health, and business innovation.

Three Main Points Listeners Will Learn

• The Hidden Impact of Lab Created Ingredients – How certain additives affect not only physical health but also brain health and cognitive function.
• The Power of the Hidden Consumer Market – Why individuals with allergies, sensitivities, and health concerns represent a rapidly growing demographic that brands cannot afford to ignore.
• How Companies Can Lead with Inclusion – Practical strategies for natural and organic brands to align messaging, marketing, and automation with the needs of health conscious consumers.

Amy Graves is a passionate advocate for health conscious consumers, a published author, and an expert in accessibility and inclusion. As the founder of Hidden Consumers Consulting, she helps brands in the natural and organic industries connect with the growing demographic of “hidden consumers”—individuals whose purchasing decisions are shaped by health concerns, allergies, and sensitivities. Amy is also the author of Hidden Consumers: Uncovering The Power of Health Conscious Consumers and a certified Business Analyst. She lives in Lake Elsinore, California, with her husband and two cats, Sheba and Ginger.

Check Amy Graves out:

thehiddenconsumer.com/home

Listen to more episodes on Mission Matters:

https://missionmatters.com/author/genein-letford/