I think like pretty much every hobby, playing board games is about having fun. You might prefer to play solo, you might like to play with your partner or you have a group of friends you play with. You probably play different types of games with different people. Maybe you play lighter games with your loved one in the evenings, because you're both tired after work and want to have some relaxing time together, but when you play with your games group you want something complex and thinky to really stretch your brain. Ultimately though, I think it's all about having fun.