What if your business could achieve extraordinary media coverage through the power of press releases?

 

In this business-building episode, host Nicole Jansen sits down with Mickie Kennedy, the insightful founder of eReleases, to explore the lucrative world of press releases. Mickie is a trailblazer in the PR industry, with a unique approach that combines strategic storytelling and data-driven insights, enabling small businesses, startups and authors to capture significant media attention, improve their SEO rankings, and drive sales.

Throughout the conversation, Mickie shares expert tips on how to create impactful press releases, from leveraging survey data to crafting compelling narratives. Discover the strategies behind his successful PR campaigns and learn how you can implement these techniques to make your business stand out in the media landscape.

What We Discuss in This Episode

• Creating impactful press releases that resonate with the media.
• Strategically using surveys to generate media attention.
• Crafting compelling narratives with data-driven insights.
• The significance of meaningful, targeted press releases.
• Key components of a successful PR campaign.
• The role of eReleases in supporting businesses with press release services.
• Utilizing storytelling and a contrarian approach in PR.
• Case studies showcasing the success of strategic press releases.
• The importance of third-party credibility and earned media.
• Actionable steps to implement press release strategies for quick wins.

Podcast Highlights

0:00 – An introduction to press releases.

03:24 – The power