Employer Branding with Japneet Gill and Stacy Parker, Blu Ivy Group
In this episode of the HRchat show, we’ll be talking about the role of the employer brand in 2023 and ways to maximize your company's chances of standing out from the competition.
Joining Bill Banham on the show are Japneet Gill and Stacy Parker from Toronto-based Blu Ivy Group.
Questions For Stacy and Japneet Include:
- Let's start with ensuring that we are all on the same page about an employer brand. How does Blu Ivy define it?
- Why is employer branding an essential part of the culture strategy?
- How have you embedded the EVP into the Blu Ivy Culture and Experience?
- There is a lot of talk about Brand ambassador programs. How can this help the internal employer brand experience?
- What do you think is important for employer brand leaders to keep top of mind for 2023?
About Stacy and Japneet
As a founding partner and MD at Blu Ivy, Stacy has played a key role in helping to build employer brands for more than 100 organizations. With over 25 years of global experience building top-of-mind and preferred talent brands, she has seen firsthand how employer brand strategy can transform talent communications and become a catalyst for improving retention, talent acquisition, and business performance. Stacy is driven by the belief that Employer Branding will soon transform and elevate the role that Human Resources plays within organizations globally.
Japneet is Director, People & Culture at Blu Ivy. She is a People-oriented leader who thrives on human interaction and connection. Japneet has over eight years of experience as a Human Resources professional with a background in full-cycle HR management. She works as a strategic partner to senior leaders to hire, scale culture, and build people practices.
Enjoyed this conversation? Check out HRchat episode 316 with Blu Ivy’s Nicole Fernandes and Mike Hoffman.
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