In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Marcos Olson, Founder at Pliancy. Marcos is passionate about helping any new modern business evolve through information technology. He operates completely opposite to what an IT generalist normally does - doing everything at once, which he says will only slow things down and increase the risk of failure. With their operations staff working together, the goal of reducing risk, increasing speed of execution, and delivering positive results is most likely to be achieved.Marcos shares insight into what Pliancy does. He also shares some tips on how to attract investors and easily scale their business. He recommends certain activities for growth and better retention of customers and employees, like building relationships with customers and focusing on quality and results, instead of competing on price. Adapting to virtual work environments, Marcos says his team is leveraging technology to improve their business. Key Points from the Episode:Overview on Pliancy DoesPractical Tips for Attracting InvestorsThe Advantages of Having More People Intertwined in All Units About Marcos Olson: Marcus Olson discovered his love of technology by dismantling and reassembling salvaged computers from a closed Black & Decker office. He also learned the basics independently so he could create his own simple text games. He is now CEO and Founder of Pliancy, a technology-focused professional services firm that helps growing start-ups scale their enterprise IT.Marcus explains why we should always focus on the driving value behind the companies we work for. He also discusses the value of being prepared and showing up fully, so that opportunities can be seized. About Pliancy: Pliancy specializes in providing end-to-end IT solutions and ongoing support to today's most successful capital management and life sciences organizations. They are committed to solving your problems and adapting to your needs. They also help you innovate and equip yourself for your future.Pliancy's goal is to set companies up for success by training them to mastery - being available when and where you need them, innovating towards simplicity and solving problems effectively. Pliancy also focuses on ensuring safety through a refined process. They provide training that reduces errors and builds compliance and awareness in your workflow. They also act as your entire technology department. They will remove technological barriers and simplify where possible. Pliancy is located in New York, San Francisco, Palo Alto, South San Francisco, San Diego, Austin, TX and Boston, MA. Tweetable Moments:05:05 - "A startup is not about building a long-term sustainable business in its early years, the first five years. It's about finding the product, and market fit, getting the scale, and focusing on their core problem or what they're most engaged in."08:36 - "Scaling consultative services, professional services, is really difficult." Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Pliancy’s website at https://pliancy.com/Check out Pliancy on LinkedIn at https://www.linkedin.com/company/pliancy/Check out Marcus Olson on LinkedIn at https://www.linkedin.com/in/marcusolson/Check out Pliancy on Twitter at https://twitter.com/pliancy_Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.