In this episode Josh talks to Landon Bennet of AdReform about finding and closing on larger SaaS customers.

Landon has a ton of experience in SaaS sales at several customers (including 3 companies that he's successfully bootstrapped with his co-founder Kyle Conarro). This is a must-listen for any indie hackers or bootstrap founders.

A few topics covered in the call are:

• You should never be surprised by the outcome of a deal
• Time kills every deal
• Annual contracts
• Avoid forever discounts