Today’s guest is Diego Pulido.
Diego is a senior interaction designer at Google, before that he was at Adobe, JP Morgan Chase & General Assembly as an Instructor, and what used to be Rackspace Technology. Today we will talk about the importance of how interactivity with the content leads to developing great content.
Diego has always considered himself an early adopter. Back when mobile phones were coming up, Diego did his degree in Psychology but the Computers in Psychology class cemented his love for technology and people at the same time. This led him to discover Human-Computer Interaction (HCI) which he did a Master’s Degree in. His career took off from there.
Diego grew up in Bogota Colombia, has lived in France, Italy, and South America. His experience of feeling like an outsider in these countries has enabled him to gain a level of understanding and empathy for users, making him a great interaction designer.
How does the creative process of an interaction designer look like? Diego speaks a number of languages and as a result, he is always translating from one language to the other depending on which part of the world he is in. It’s the same when it comes to work. Whenever he gets a request for a screen to do X or an App must do Y, he is able to translate those into things ordinary users can see, touch and interact with. Therefore making interaction designers -interpreters.
According to Diego, it’s not just about the interactivity of an app or screen or process but a lot to do with the flow of that experience, keeping in mind that as human beings, we are interrupted a lot in the middle of what we are doing, so interactive designers make sure that whatever your interruption, the user is able to continue flawlessly with the process.
Collaboration is critical for an interactive designer because of the different teams that come together to create the final product. For it to be successful, communication is at the core.
Communication is not just within the company but also you need to communicate heavily with the users/customer. Although there is a lot of market research you can find on the internet, you must bring in the human aspects of this research. This means bringing your potential users onboard and getting their feedback. Human communication.
In conclusion, Diego thinks that the future for interaction design is in Mixed Reality- a combination of Augmented reality & Virtual reality, and designing human experiences.
Diego’s Website: Diego.soy
LinkedIn: Diego Pulido
Twitter:DiegoPulido
Instagram: DiedoPulido