In this episode of “Resilient Revenue,” host Kacyn Goranson talks with Vahbiz Cooper, a marketing expert from Demandbase, about the evolving world of influencer marketing. Vahbiz shares her unique perspective on how influencer marketing is about people connecting with people, the importance of authenticity, and how brands can build trust through meaningful advocacy. The conversation also touches on the value of resilience in both personal and professional contexts.

Vahbiz discusses:

1. The subtle differences between influencer marketing vs. customer advocacy
2. The importance of authenticity, and selecting influencers whose audience aligns with your brand’s values
3. How there are short-term measures for success, but the true impact of influencer campaigns may take months or even years to manifest
4. How influencer marketing is evolving from a B2C concept into a key strategy in B2B, with an increasing focus on human connections
5. Her personal approach to resilience, advocating for stepping back to reassess difficult situations and avoid emotionally driven decisions.

Key Links:

• Guest: Vahbiz Cooper: https://www.linkedin.com/in/vahbizcooper/
• Host: Kacyn Goranson: https://www.linkedin.com/in/kacyngoranson/

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