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BONUS: Leveraging Sales Psychology in Times of Economic Uncertainty

Big Brave Business:  Revolutionary Leadership and Entrepreneurship for Millennials with Sarah Heeter
Big Brave Business: Revolutionary Leadership and Entrepreneurship for Millennials with Sarah Heeter
Episode • Jun 19 • 49m

The online business world is having a collective breakdown.


Everywhere I look, entrepreneurs are questioning everything: their offers, their messaging, their entire business models. The narrative is consistent: "Nothing's working anymore." "People aren't buying." "Maybe I should just give up."


But what if the problem isn't your business? What if the problem is that capitalism taught you to extract value from overwhelmed customers, and people are finally saying no?


About Kaili:

Kaili Meyer is a sales and web copywriter specializing in sales psychology and behavior economics. Her background in journalism and psychology paired with her time spent as a thought capital writer in the finance space equip her with a unique perspective on consumer behavior and how to drive sales even in times of economic volatility.


Connect with Kaili:

https://revealstudioco.com/


The Sales Survival Guide:

https://shoprevealstudioco.com/products/2025-sales-survival-guide?_pos=1&_psq=survival&_ss=e&_v=1.0


Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation.


Launch Your Own Podcast:

Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.

⁠⁠⁠⁠⁠⁠⁠⁠https://launchmyshow.com/⁠⁠⁠⁠⁠⁠⁠⁠


Connect with Sarah Heeter & Big Brave Business:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/sarahkheeter/⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.threads.net/@sarahkheeter ⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/bigbravebusiness⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@bigbravebusiness

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