LinkedIn Branding: Building Your Presence and Professional Brand
In episode 23, Dani Tan, a leadership and career coach, discusses LinkedIn branding and building a professional brand. She emphasizes the importance of community and role models in achieving career goals. Dani provides tips on how to create a compelling LinkedIn profile, including optimizing keywords, showcasing skills and achievements, and adding personality. She also advises on engaging with others on LinkedIn and creating a brand presence through posting and connecting with relevant pages and individuals. Dani highlights the importance of continuous improvement and evolution of one's LinkedIn profile and brand.
Chapters
00:00 Introduction and Importance of Community
05:19 Crafting a Compelling LinkedIn Profile
10:26 Optimizing Your LinkedIn Profile
17:01 Engaging and Connecting on LinkedIn
19:19 Creating a Brand Presence on LinkedIn
22:24 Continuous Improvement of Your LinkedIn Profile
For questions about coaching or to book me to speak, reach me at:
www.danitan.com/
www.linkedin.com/in/dani-tan
@danitani
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