In our 8th episode of Deming Speaks, this 13-minute excerpt from a 1990 presentation by Dr. Deming includes his thoughts on the following topics: Theory of Knowledge Management in any form is prediction Knowledge has temporal spread Information is not knowledge No knowledge without prediction Chanticleer the Rooster Theories of a Flat Earth and Round Earth Theory leads to prediction Any rational plan is prediction A statement devoid of rational prediction conveys no knowledge No true value of any characteristic Get the facts - nonsense! Change the method, get a new number A dictionary contains information, not knowledge