Each and every law firm has a unique culture, and a different way of working together and moving forward. Every day here at Passle we see the impact that the firm's culture has on the success of the marketing and BD approach.

On this episode of the CMO Series, Alistair Bone has the pleasure of speaking with Maura Brandt, Chief Marketing Officer at Crowell & Moring to get her insights on how to foster a positive and successful culture in legal marketing.

Ali and Maura explore: 

• Maura’s career highlights and how she came to her current role at Crowell and when she first noticed how important culture was to the success of a firm
• What makes a good culture in a law firm and more specifically in a legal marketing team
• Crowell’s recent brand refresh and how culture played a part of the process
• The specific elements that contribute strongly to the culture at Crowell
• What a positive, successful culture means for someone in a marketing or BD position in a law firm
• The role of the CMO in fostering and encouraging a positive culture within the firm
• Advice for legal marketers looking to make a positive impact on the culture at their firm