Pitching to AI news editors at Microsoft, Murdoch closes papers, and leveraging virtual events.
In this podcast, we learn about the plans of Microsoft to replace human editors with AI, News Internationals cuts to 100's of newspaper titles, and how the Guardian is building a platform which will require journalists to be incentivised by performance.
Think again if you think that your PR Agency has an easy job!
Technology in the newsroom has transformed the role of PR consultants, and the loss of print publications means that it will never be the same.
So what can you and your PR team do to create compelling content, audience engagement and measurable results?
Listen to this and our other episodes to take a high-level view of what's going on in the world of PR, and more importantly some practical steps you can take to get noticed.
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Subscribe to our newsletter here
Find us on Twitter @eastwestpr
EASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award-winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.
Please Support the show (http://www.eastwestpr.com)
Subscribe to my free newsletter
https://www.theunnoticedentrepreneur.com/