PNR 75: Media Serves Two Content Masters, Brands Serve Just One

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

EpisodeApr 21, 20151h 1m

PNR 75: Media Serves Two Content Masters, Brands Serve Just One

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

EpisodeApr 21, 20151h 1m

In this the 75th anniversary of PNR's This Old Marketing, Joe and Robert celebrate +mobilegeddon by discussing what's going to change with content marketing in 2015. In addition, a popular association changes its guidelines on native advertising, and Buzzfeed kills three articles once they found out advertisers were unhappy with them. Rants and raves include a flawed take on marketing automation and the future of Time Inc. This week's TOM example: the Caslon Company.

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Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.

thisoldmarketing.com

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