Feel overwhelmed trying to analyse your website analytics? Wish you knew how to act on all those metrics? Chris Mercer, co-founder of Measurement Marketing, simplifies measurement with his proven framework.
Learn a “stick figure simple” approach to dashboards that shows clear pictures - not vague data - so you instantly know what marketing tactics to adjust. Hear how one member 10X’d conversion by applying Mercer’s methodology. Discover why he says teaching measurement refines your own skills and strategies.
If you’re weary of combing through crosstabs only to remain directionless, Mercer brings clarity. Let him reveal high-impact key performance indicators tailored to your goals. You’ll gain “x-ray vision” to optimise journeys, scale what works and stop lead leaks for good.
An Acxiom podcast where we discuss marketing made better, bringing you real...
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