The obstacle over our portion of any sale is a dance, not a fight. Today, Alex (@AlexHormozi) shares with us this unique but very effective sales tactic that helped him bring his sales calls with ease and overcome the obstacle of decision-making by the end of the conversation with the customer. Tip: make the call feel like a conversation rather than pressuring them to make a decision.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:54) - "Labeling" - associate positive attribute with desired action.

(2:19) - Consistency with labeled positive attribute is effective in selling.

(3:26) - Tone of questioning determines the path to sales success.

(4:17) - Example of labeling and controlling tonality with customers.

(5:33) - Winning sales by not proving someone wrong but connecting.

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