We’re sharing episodes of the new podcast “Giant Stories” from The Dallas Morning News’ sister company, Medium Giant, a creative marketing agency. The show features compelling conversations with some of today’s most influential and relevant storytellers in business and media. 

In this debut episode, Kim Elenez, president and CEO of Make-A-Wish North Texas, sits down with John Kiker, president of Medium Giant, to share:

• Why authenticity is fundamental to a brand story that has staying power
• Her “bite, snack, meal” approach to storytelling
• How micro-moments and unthinkable realities can create extraordinary stories
• Her perspective for breaking through the clutter and noise
• Powerful takeaways from wishes granted

Subscribe to the show by searching for “Medium Stories” wherever you get your podcasts. 

Learn more about your ad choices. Visit podcastchoices.com/adchoices