Starting a membership site, managing slow periods as an entrepreneur, and shifting your mindset around success with Lauren Toyota from hot for food.

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Welcome to episode 431 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lauren Toyota from Hot for Food.

The Highs and Lows of Being a Food Creator for Over a Decade

Lauren Toyota has been blogging for almost ten years and has had tremendous success during the past decade — two cookbooks, 450,000 subscribers on YouTube, and qualifying for Raptive. But all of these high points have been balanced by some professional lows, especially since the pandemic and becoming a mother.

Lauren is incredibly honest in this interview about the current “slow” period of her business, and how her mindset has changed around her business goals recently. She openly shares her struggles, and how she views the future of hot for food.

As part of the future of hot for food is Lauren’s membership (EAT IT). Lauren walks listeners through the process of starting a membership and why she enjoys creating that type of content so much. This is a raw, transparent, brutally honest interview that we know will resonate with many of you!

In this episode, you’ll learn:

• What’s changed (and what’s stayed the same) since Bjork and Lauren last chatted on the podcast in 2016.
• The different experiences Lauren had writing and marketing her two cookbooks.
• How her business and mindset have changed over the last decade (especially due to the pandemic and becoming a mother).
• What the future of hot for food might look like.
• Why she decided to start a membership (EAT IT) on her website and what the process has looked like.
• How she’s approaching creating content and growing her audience on YouTube.

Resources:

• Hot for Food
• 079: How Finding a Unique Niche Led to YouTube Success with Lauren Toyota from Hot For Food
• Hot for Food Vegan Comfort Classics: 101 Recipes to Feed Your Face
• hot for food all day: easy recipes to level up your vegan meals
• The Iced Coffee Hour
• 1000 True Fans
• EAT IT by hot for food
• MemberPress
• The Getaway Co.
• Follow Lauren on Instagram and hot for food’s YouTube page and her personal YouTube page
• Join the Food Blogger Pro Podcast Facebook Group

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This episode is sponsored by Once Coupled and Clariti. Learn more about our sponsors by going to foodbloggerpro.com/sponsors.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership