How to boost ROI from podcast appearances with targeted paid promotion.
David "Ledge" Ledgerwood, co-founder of Listen Network, reveals how his company helps podcasters demonstrate ROI to sponsors by delivering targeted downloads from specific demographic profiles.
Unlike traditional podcast promotion methods, Listen Network leverages LinkedIn and other platforms' detailed user data to ensure content reaches the ideal customer profile.
This innovative approach bridges the gap between content creation and audience growth, offering podcast hosts a predictable, measurable way to expand their listenership.
Timestamps:
00:51 Introduction to Ledge and Listen Network
01:44 Ledge's entrepreneurial background
04:36 The podcast growth problem and Listen Network solution
10:28 How Listen Network demonstrates ROI to sponsors
18:01 Wiley case study: reaching niche academic audiences
21:47 How the service works for podcast hosts
#PodcastMarketing #ListenNetwork #PodcastROI #B2BMarketing #ContentStrategy
An Acxiom podcast where we discuss marketing made better, bringing you real...
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