Give them an offer so good they’ll feel stupid for saying NO: E-commerce edition! Today, Alex (@AlexHormozi) talks about how his $100M offer framework not only works with a traditional sales pitch, but also for E-commerce! What?! Yes, you heard that right. He dives into how each of the 4 variables of his framework applies in every aspect of E-commerce through clear and simple examples.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:12) - Value equation variables drive purchasing decisions, exceeding perceived value.

(3:01) - Apply scarcity, urgency, guarantees, and bonuses in E-commerce like Amazon.

(8:10) - Boost value equation with key variables for increased sales.

(11:37) - Define the job to be done, and everything else follows.

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