​​When they were young, Nikita and Akash Mehta would listen to their grandmother tell them stories as she cared for their hair. Those golden memories would, years later, inspire the two siblings to create a modern hair wellness brand, Fable & Mane, inspired by 4,000-year-old Indian beauty secrets.

Launching a business is always a challenge, but launching during a pandemic is a special kind of difficult. Yet Akash and the team took full advantage of the storytelling that is at the heart of the brand to leverage the fact that, as many people stayed home, they naturally gravitated toward self-care and wellness.

In this episode, Akash also shares:

• The unique challenges (and rewards) of building a business with a sibling
• The use of TikTok to drive impressions and engagement
• The Fable Fund and the company’s passion for giving back
• Akash’s desire to foster collaboration over competitiveness with others in the industry

You’ll also find out some of the challenges that Akash and the company faced during the pandemic and get more insight into why this is a brand to watch.

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