Outdoor Focus on the Quadruple Bottom Line People, Planet, Profit, and Purpose with Clare Hefferren [EP 398]
Welcome to episode 398 of The Outdoor Biz Podcast, brought to you this week by Thrive Market. This week we’re going to talk about the challenges around critical strategic thinking, disruptive brand story creation, or brand marketing to drive measurable cultivated relationships with Clare Hefferren, founder of Callosum. Clare shares with us how their work can help you solve those challenges and more. Clare tells us how their north star is anchored in collaboration and how they like to work with early and growth stage outdoor brands who are looking to build awareness and revenue focused on the quadruple bottom line: people, planet, profit, and purpose.
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Show NotesThings we talked about:
[00:03:03] Where Clare's love for the outdoors comes from, tomboy turned explorer, passionate people's champion.
[00:04:56] Neurological term connecting brain hemispheres and branding.
[00:07:20] Branding work exposes the disconnect between staff and company.
[00:11:01] Purposeful work for growth and impact.
[00:15:27] Profit, people, planet, purpose - Quadruple Bottom Line Workshop
[00:20:20] Expansive research, target Hispanic market, and sustainability.
[00:21:21] Mirna Valerio: Author, influencer, inclusivity advocate
[00:26:21] Living in Vail, skiing and mountain biking.
[00:28:45] Positive psychology building blocks promote daily health.
[00:33:53] Determine marketing budget, focus on strategy first.
Favorite Books
Favorite piece of outdoor gear under 100?
Follow Up with Clare
email: claire@gocolossum.com
Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.