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Daniel Daines-Hutt — Using Psychological Triggers To Get Maximum ROI From Content

Hustle & Flowchart: Mastering Business & Enjoying the Journey
Hustle & Flowchart: Mastering Business & Enjoying the Journey
Episode • Apr 18, 2019 • 1h 40m

After a viral post generated $3,000,000 in new clients in just 2 weeks, Daniel Daines-Hutt was exhilarated and overwhelmed. Over the next year, he struggled to keep up with the work. He needed a way out, so he started making his own content.

Daniel is a self-confessed marketing nerd with a background in direct response advertising. Ironically, it’s his content that people actually know him for. He has made some of the top content on inbound.org and GrowthHackers. When he’s not in the ocean or nerding out with some good sci-fi, he teaches people how to write less often but get more traffic.

More content doesn’t mean more traffic, so listen in as Daniel shows you how to turn old blog posts into killer content, get direct access to people’s lizard brain, and crafting ads that get $22 back for every $1 spent. Nerding hard as Matt and Joe are? Then go check out Stephen Esketzis and Travis Houston too!

“You're more likely to get someone to take an action if you can make it simple.” -Daniel Daines-Hutt

Some Topics We Discussed Include:
  • How to make $22 for every $1 spent on ads
  • Why you have to STOP making content
  • Pirate Metrics to know your numbers
  • An article format that converts at 20-80%
  • The only 2 types of articles people read
  • One hack to increase opt-in by 40% (and another for 40% more!)
  • Using Rick & Morty to get perfect copywriting
  • Blending AIDA and BAB into tasty, persuasive content
  • The 4 types of customers you must write for
  • Pre-frame: it’s a content journey that leads to sales
  • Simple outreach methods to build backlinks
  • 4 test elements to perfect your ads
  • How to make ads cheaper and more effective on Facebook

Contact Daniel Daines-Hutt:
References and Links Mentioned:

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