The Cashback Revolution: Driving Sales for 1000s of Black Entrepreneurs | S7 Ep.7
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In this episode, Adrian speaks with Matthew Addai, founder and CEO of Cash Black and Afro Affiliate. Matthew shares his entrepreneurial journey and the mission behind his platforms, which aim to support Black-owned businesses. Cash Black is a Cash back platform rewarding British and American consumers for shopping at Black-owned businesses, while Afro Affiliate connects these brands with affiliates to drive growth. The discussion covers the origins of these platforms, the challenges of educating consumers about Cash back and Affiliate Marketing, and the broader goal of addressing economic disparities within the Black community.
Enjoy the episode 🙂
Episode Show Notes: https://thesoundofaccra.com/matthewaddai
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🔗 CONNECT WITH MATTHEW AND HIS COMPANIES
👥 Linkedin: https://www.linkedin.com/in/mattyaddai/
📱Cashblack: https://cashblack.com/
📱Afrofiliate: https://www.afrofiliate.com/
🕙 TIMESTAMPS
00:00 Intro
02:01 Matthew's Addai
04:38 CashBlack and Affiliate Marketing Explained
08:18 How Cash Back Works
09:47 Sustainability of the Model
10:00 Revenue Generation Strategies
11:43 Cashblack Website and App
17:44 Community Goals and Impact
19:07 Self-Launch in the US
19:34 Focus on the US Market
20:05 Understanding the Diaspora
22:34 Free Money
23:04 Barriers to Cashback Usage
24:54 How Cashblack Works
26:02 Diverse Brand Offerings
27:54 Challenges in Onboarding Brands
34:39 Mindset Behind Perseverance
37:00 Vision for Cash Black's Future
39:02 The Value of Black Consumer Spending
39:50 Corporate Awareness of Black Vendors
40:55 Consumer Expectations from Brands
41:58 The Importance of Data
42:30 Addressing the Racial Wealth Gap
43:10 The Evolution of Their Mission
44:03 Explaining Affiliate Marketing
45:50 Building Their Own Affiliate Network
47:37 Leveraging Corporate Relationships
🎙 ABOUT THE PODCAST
The Sound of Accra Podcast was established five years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence.
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