You don't need to be a surgeon to find your brand DNA; with Pete Sena of Digital Surgeons
Your brand is what people perceive of you to stay in their hearts, minds, and wallets, and what they say about you when you're not in the room. In this episode, Pete Sena, Founder of Digital Surgeons, tells about branding, and how you can find your brand DNA and become a category of one to #getnoticed.
Pete also shares how Digital Surgeons entrepreneurs, like you, find your brand DNA through their DNA Brand Framework and how this brand DNA can help you be more impactful with a 30-second to 2-minute storytelling pitch of your company/services. He also shares the importance of identifying, and how you can identify, the 'Intersect' point between your customers' pain points and your company's/business' promise land. And lastly, how he gets himself and Digital Surgeons #getnoticed by differentiating themselves from other brand consultancy agencies and providing 'proofs'.
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Descript is what I use to edit the show.
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Graphic design toolbox - Visme
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Post-production, transcript and show notes by XCD Virtual Assistants
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