The 2024 Alabama-Mississippi-Tennessee Rural Tourism Conference was held in Obion County, Tennessee, in the beautiful Reelfoot Lake region in the northwest corner of the state. In this panel discussion, hosted by Discovery Park CEO Scott Williams during the conference, three Tennessee tourism superstars took attendees behind the scenes of their own rural destinations and shared their inspiration for success. Listen in as Williams discovers how the magic is made with: Sonia Outlaw-Clark, executive director of Visit Brownsville and director of the West Tennessee Delta Heritage Center; Randall Clemons, one of the founders of the Wilson County Tennessee State Fair and a leader of Historic Granville, Tennessee’s Mayberry Town; and Brian May, founder of Brushy Mountain State Penitentiary’s museum, theater, gift shop, distillery and bottling facility, restaurant, concert venue, event center, and, of course, historic prison tours. This episode is sponsored by Excel Boats.