For many of the female founders we’ve featured on the show, either personal problems or macro pain points served as inspiration for their companies. For Heidi Zak, ThirdLove, was no different. Nearly seven years ago, the co-founder and co-CEO set out to change the dismal relationship she, and—as it turns out—millions of other women (including the HerMoney team) have with their bras. “Every woman has a bra story,” she says, and this week we hear hers, discuss ours, and learn the best practices for buying, maintaining and even donating bras. (If you’re like us, you're doing it wrong!) Plus: Heidi gets honest about her experience in building and scaling a company that’s unapologetically for women. In Mailbag, we answer your questions on consolidating 401(k)s, picking a retirement plan when your company doesn’t offer one and using company stock for making a down payment on a first home. We end the show with some important news on finding love in the digital age: “Romance scams” are costing people more money than any other form of fraud, according to the FTC. Looking to donate your bras? Here are two options: -https://isupportthegirls.org/ -https://brarecyclingagency.com/ And if you know of any others, please email us at contact@hermoney.com! Learn more about your ad choices. Visit megaphone.fm/adchoices