Dr. James Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer-packaged goods brands, and has helped more than 75 CPG brands. James is the author of Ramping Your Brand: How to Ride the Killer CPG Growth Curve, the #1 Best-seller in Business Consulting on Amazon. "as you launch don't think like you are NASA. What I mean by that is that the rocket is finished. NASA it is otherwise people are going to die… 99-point nine percent thinking at NASA is prelaunch and I think it's a really bad way to be as a business entrepreneur… You need to have a vision of what you want to accomplish but who the audience is, what the offerings are what the pricing are all those should be open to change based on what the market is telling"…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-dUa