#138: How You Can Use The “Velvet Machete” & Create A World-Class Brand w/ Amber Hurdle
Key Takeaways:
[0:54] – Introducing Amber
[3:36] – How Amber used the challenge of becoming a teenage mother as a transformational opportunity
[9:28] – How Amber’s childlike curiosity led her to pursue different entrepreneurial ventures, and eventually to become a successful consultant
[12:47] – Amber’s Superpower
[19:37] – How to incorporate core values and vision in your personal branding
[23:55] – Leveraging your future self to bring motivation to the present
[31:14] – The Fascination Advantage Test & how to utilize it to create a fascinating personal brand
[35:38] – How Amber uses results to guide visual identity and messaging for your brand
[39:00] – What is the Velvet Machete?
[43:38] – How to leverage audience data and insights to craft better landing messages
[48:31] – What does happiness mean for Amber?
[3:36] – How Amber used the challenge of becoming a teenage mother as a transformational opportunity
[9:28] – How Amber’s childlike curiosity led her to pursue different entrepreneurial ventures, and eventually to become a successful consultant
[12:47] – Amber’s Superpower
[19:37] – How to incorporate core values and vision in your personal branding
[23:55] – Leveraging your future self to bring motivation to the present
[31:14] – The Fascination Advantage Test & how to utilize it to create a fascinating personal brand
[35:38] – How Amber uses results to guide visual identity and messaging for your brand
[39:00] – What is the Velvet Machete?
[43:38] – How to leverage audience data and insights to craft better landing messages
[48:31] – What does happiness mean for Amber?
Resources:
The Bombshell Business Woman by Amber Hurdle - https://www.amazon.com/Bombshell-Business-Woman-Become-Entrepreneur/dp/1945507470/
10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan with Dr. Benjamin Hardy - https://www.amazon.com/10x-Easier-Than-World-Class-Entrepreneurs/dp/140196995X
Amber Hurdles’ Socials:
10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan with Dr. Benjamin Hardy - https://www.amazon.com/10x-Easier-Than-World-Class-Entrepreneurs/dp/140196995X
Amber Hurdles’ Socials:
Website: https://amberhurdle.com/
YouTube: https://www.youtube.com/user/amberhurdle
LinkedIn: https://www.linkedin.com/in/theamberhurdle/
Facebook: https://www.facebook.com/theamberhurdle
Twitter: https://twitter.com/theamberhurdle
Instagram: https://www.instagram.com/theamberhurdle/
YouTube: https://www.youtube.com/user/amberhurdle
LinkedIn: https://www.linkedin.com/in/theamberhurdle/
Facebook: https://www.facebook.com/theamberhurdle
Twitter: https://twitter.com/theamberhurdle
Instagram: https://www.instagram.com/theamberhurdle/
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