If you don’t use sound to help tell your audio story you make it easier for your listener to “tune out”.

Sound can give detail, create atmosphere, act as punctuation, vary texture and more. But how much sound is enough?

Listen to find out as BBC Academy audio trainer, Sam Upton, explores the many ways that sound can supercharge your podcast or radio package.

This is the second in a series of minipods where Sam shares some insider tricks and tips that'll help enhance your audio storytelling.

Dur 9’46” Produced and presented by Sam Upton.