Ben Rennie, Designer at Reny and Author of Lessons in Creativity
Welcome back friends to our podcast, your World of Creativity. We're continuing our around the world journeys to talk to creative practitioners everywhere about how they get inspired, about how they organize ideas, and of course how they gain the confidence and connections to get our work out into the world.
And today our creative passport is being stamped in Sydney, Australia. And we're talking to designer, creative director and founder of his own design firm, Ben Rennie. He is the author of a new book, Lessons in Creativity.
Ben's book: https://www.wiley.com/LessonsinCreativity
1. Your Creative & Entrepreneurial Journey
Ben, you’ve worked with some of the world’s biggest brands—Patagonia, Google, K-Mart, Canon, Nike, Adidas, American Apparel, Dolce & Gabbana, Ray-Ban, Chanel, Prada, and more. What sparked your journey into design and creativity, and how did it evolve into leading a global brand and UX agency?
2. The Power of Creativity in Everyday Life
Your book, Lessons in Creativity, emphasizes that creativity isn’t just for artists—it’s essential to work, relationships, and personal fulfillment. Can you share a moment when embracing creativity transformed your approach to life or business?
3. Unlocking New Horizons Through Creative Thinking
You talk about creativity as a tool for forming new habits, crafting fresh narratives, and unlocking unseen potential. What strategies or mindset shifts help people break out of creative ruts and reimagine possibilities?
4. Overcoming Creative Blocks and Taking the First Step
For those feeling stuck or disconnected, your book serves as a guide to reigniting creativity. What’s one actionable step someone can take today to overcome fear and start engaging with their creative potential?
5. The Intersection of Design, Technology, and Purpose
As Chair of Design Declares Australia and an advocate for sustainability, how do you see design and technology shaping a more meaningful and purpose-driven future?
Special thanks to our sponsor, White Cloud Coffee Roasters—listeners can enjoy 10% off with the code "CREATIVITY" at checkout. Visit www.whitecloudcoffee.com.
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