The 3 ROI's to publicise when raising money and the power of PR for investor relations.
On this podcast I deal with the communications best practice for raising funds. Raising money is often a key part of the growth strategy of a company and it requires a special practice of communications called investor relations. I've raised money for my own ventures and worked on an IPO for a cosmetics company, and have also supported entrepreneurs as they draft investor memos, present and work to entice people to fund their dreams.
I reference the insights of Kevin Whelan, as he discusses how to be investable on the Wealthtalk podcast episode 74. I talk about Return of Investment, (Kevin's first point), Return on Investment, and how PR plays a key role in providing the 3rd ROI, Reassurance on Individuals. I share the key elements that need to be included in an investment memo and the need to profile the potential investor which is appropriate for your business.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
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