"I don't believe that you have to sacrifice your life to have a fulfilling career or to run a business."  - Samantha Rayner Samantha Rayner and Caitlin Rushton, co-founders of Vancouver-based Better Basics, have taken on two challenging tasks: 1) Standing out in a "saturated" market of "clean" and sustainable products2) Rewriting the rhetoric on hustle culture So far, they're succeeding at both missions. On this episode of the #FoundingFemme series, host Anastasia Barbuzzi chats with Samantha about funding, building, and truly making a difference with a purposeful, eco-friendly brand.  About the series: If you want a BTS, insider look at how superwomen across industries came to live their dreams by doing their jobs - on their own terms - #FoundingFemme is for you. Learn just what it takes to start, grow, and sustain a company more than just financially. Tap or click here for more info.To follow along with Better Basics, check them out on Instagram here.To shop the Better Basics collection, tap or click here.Join us on shmoney.club / @shmoneyradio / @shmoneyhonies / https://www.facebook.com/shmoneyradioSound credits: Ketsa, High-Vibe / Levels by Yung Kartz ($HMONEY theme song - intro/outro music)Edited and produced by Anastasia Barbuzzi, founder and creative director of $HMONEY ($HMONEY Radio).To get acquainted with your host, tap or click HERE. To subscribe to The #SundayScroll ☕, Anastasia’s weekly newsletter, tap or click HERE. To learn more about $HMONEY, visit shmoney.club and join us on... Instagram: @shmoneyradio / @shmoneyhonies Facebook: https://www.facebook.com/shmoneyradio Sound credits: Levels by Yung Kartz ($HMONEY theme song - intro/outro music) Edited and produced by Anastasia Barbuzzi, founder and creative director of $HMONEY ($HMONEY Radio).