Lara Eurdolian, founder of Pretty Connected (prettyconnected.com), a NYC-based beauty, fashion, travel and lifestyle blog that offers a unique blend of life and style, thanks to her background in beauty and branding for industry names like NARS, Jurlique and Kiehl’s. As an OG blogger for the past decade and much sought after beauty insider, Lara has made the ranks of several top blogger lists and has appeared in campaigns for Health, Elle, Allure, Cosmopolitan, StyleCaster, People StyleWatch, New Beauty and Life & Style. She has been featured in top publications including The New York Times, Vanity Fair, Real Simple, Glamour, Refinery29, Mashable, and In Touch Weekly. She also works on-air for brands, host events and consults. 

Lara talks about evolving her brand over the ever-changing landscapes of social media and how she has used her voice and following to launch a number of programs including ‘Share Your Beauty‘— an initiative to collect unused beauty and hygiene products for teen centers, and homeless and women’s shelters. To date, they have collected over 140,000 products. She also has an environmental program and fitness club which encourages better health for our minds, bodies and the planet.