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103: Ben and Jerry's and a Better Capitalism: Ben Cohen and Jay Jakub

No Small Endeavor with Lee C. Camp
No Small Endeavor with Lee C. Camp
Episode • May 11, 2023 • 45m

Is business just for making money?

Famed economist Milton Friedman once argued in favor of such a view, and his economic theory has been the teaching basis for the last 50 years of American capitalism.

But Ben Cohen, co-founder of world-famous Ben and Jerry’s Ice Cream, thinks differently. In this episode, he discusses how he and Jerry found groundbreaking ways to go against the grain of the business world, giving away unprecedented amounts of profit, incorporating justice work into their company’s workflow, and speaking out in public against corruption. Also, economist Jay Jakub explains why profit-centered Capitalism is destined to fail, and what it might look like for a business to take a more holistic view of capital.

 

- Show Notes:

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